About

PULSE ADS GUARANTEES PERFORMANCE MARKETING RESULTS

Our Pulse Ads team has over 40 years combined experience working with the top publishers and advertisers in South Africa. Whether you want to generate quality leadsimprove your ROI or attract new customers, we are perfectly positioned to drive results. Advertisers and agencies that work with us pay for clicks and leads (and nothing else). Plus, we hand-pick publishers for our network based on the strength of their online following. Not to mention how invested they are in generating clicks and leads. Investing in our performance marketing network is the ultimate way to reach the right people, at the right time and the right place. Ready to take your performance marketing initiatives to a whole new level?

WHAT DO WE DO?

With over 40 years combined experience working with the top publishers and advertisers in South Africa, Pulse Ads is ideally positioned to take your performance marketing initiatives to a whole new level. We manage a powerful performance marketing network. One where businesses or agencies pay online publishers for clicks, leads and sales. The aim? To target the right customers, at the right place and the right time. In the process, boosting your revenue streams and creating lasting customer relationships.

WHY IT WORKS?

When publishers with a strong digital presence become a channel for marketing content, you get quality leads. In fact, people who have been referred to your website from a source they trust, are 4 times more likely to convert. We manage a powerful performance marketing network. One where businesses or agencies pay online publishers for clicks, leads and sales. The aim? To target the right customers, at the right place and the right time. In the process, boosting your revenue streams and creating lasting customer relationships.

WHO WE ARE?

RIAN CARSTENS / CEO

Rian has been in the digital space for the best part of the last 15 years and is as passionate about digital today as he was when he first started his career. He has helped digitally transform some of the world’s biggest brands like Blackberry, Samsung, UBS, Dell, SKY, Symantec, GE Money, Paypal, Xerox, Tom Tom, Sony Ericsson, RCS and Brandhouse to mention a few. He is also the founder of the Digital Marketing Collective – an event that aims to improve and grow the stature of South Africa’s digital marketing industry.

His passion for innovation is the driving force in all his business endeavours and he is always on the lookout for the next big thing in the digital market. When not enjoying time with his family, he is working on improving his golf handicap.

GRANT KELROE-COOKE / MANAGING DIRECTOR

Grant has worked across all spectrums of the digital marketing landscape (Publisher, Advertiser and Agency). Which makes him uniquely positioned when it comes to ensuring all Pulse Ads partners generate maximum benefit from their performance marketing initiatives.

His career started in corporate sales and marketing management for companies like MTN and Nashua. In 2003, he moved into digital marketing where he dealt with online acquisition for global online casino brands. During that time he worked closely with international publishers, and performance networks. Ensuring maximum ROI from what were some of the biggest digital ad spends in the market, at the time.

After a stint running his own digital marketing company, Grant joined Primedia Online as Sales Director. There he was responsible for generating ad revenue, ad serving and campaign management for some of the biggest online properties in South Africa. Including IOL, iafrica, Gumtree, the Independent Media newspaper websites, and many others.

When he joined Pulse Ads 3 years ago, all his career moves converged to make him the expert in the performance marketing industry he is today.